Every once in a while, the Internet Industrial Complex does something really freaking cool—like create a world in which you can see an image‚ be inspired, and shop the look at the click of a button. And if anyone were to embody that awesomeness of possibility, it’d be Yasmin Sewell. If you haven’t heard of her, here’s a primer: She’s an Australian native, a bona fide street-style star, and a global poster child for #curlyhair inspo. Oh, and she’s also the fashion director of style.com, curating the site’s new beauty and fashion e-commerce destination. This is very, very good news for the rest of us. Here’s a preview of what to expect, including the exact shade of blue eyeliner that all the cool girls are wearing and a totally innovative, multitasking cleanser used in London’s top facials.
On dressing for your hair: “I always like a contrast between beauty and fashion. If I have a girlie haircut, like a curly bob, I’ll wear more masculine clothes. But when I wore my hair in a buzz cut for about four years in my 20s, I dressed in really ultrafeminine looks, like off-the-shoulder dresses.”
On her laser non-secret: “I grew up seeing women getting pampered at my mom’s salon in Australia. By 13, I was getting facials quite regularly, which wasn’t the case for most teens—at least back then. Now I make sure to get a facial once a month with Vaishaly at Vaishaly in London, and for the last two years, I’ve upped the ante with Fraxel laser treatments twice a year—it makes your skin smoother and less blotchy and gives it a nice glow.”
On mastering her curls: “I have gone to the same hairdresser, Jimo Salako of Salako London, for 18 years. He understands the texture of my hair and cuts it in a way that thins it out. I also do a keratin treatment every three months, which helps it stay frizz-free for a while.”
On a very uncomfortable three minutes: “I dry-brush my skin for three minutes before I get into the shower. It’s really good for detoxifying, lymphatic drainage, circulation, and skin conditioning.”
On ball gowns for daytime: “Living in London for 20 years has added more whimsy to my style. I love that I can walk down the street in a sailor hat and ball gown and it’s perfectly acceptable. Style should be fun.”
On the secret to a better life: “Meditation has saved me. I fall in and out of it when I get too busy, but I’ve been practicing Vedic meditation for almost 20 years. When I make time to meditate, my life is so much better on every level.”
“When I want to draw attention to my eyes, I go for this vivid blue,” says Sewell of M.A.C. Powerpoint Eye Pencil in Prussian.
On what it takes to be a muse: “To me, what makes someone beautiful is her energy and how she exudes happiness. My beauty muses are the same as Woody Allen’s muses from the ’70s and ’80s: Diane Keaton, Mia Farrow, Meryl Streep. They all had a very natural look and were gorgeous.”
On rule-breaking: “When I’ve been up too late, I don’t take off my mascara. I’m such a rebel, right? Otherwise, I take care of myself, eat well, don’t drink much alcohol or coffee, do Pilates and yoga when possible. I believe beauty comes from within, so I take a holistic approach.”
Reporting by Patty Adams Martinez
Production Company: Nkiru + NkiruDirector: Jenn NkiruDOP: Catherine GoldschmidtProducer: Mikal HabteabSound Recordist: Alex PurkissProduction Assistant: Louise NindiEditor: Kit WellsSound Engineer: Fred Pearson